Amid the uncertainty caused by the coronavirus pandemic, people are looking to create moments of indulgence at home, basing their personal choices and food buying habits on a redefined scale of values that is not likely to fade away throughout 2020:
Re-prioritization of needs will drive decisions to brands providing reassurance.
Exacerbated by a sharp turn in their social habits and insecurity about the outcomes, shoppers are becoming more appreciative of things that previously less consideration was given to. As a result, brands that reflect a positive outlook on life and provide comfort and escapism will win over the buyer with a sense of reassurance and positive pledge around quality, safety, and value.
- Increased interest in products that may reinforce the immune system and physical health.
The desire to stay fit and active until as late in life as possible is something that will intensify the willingness of consumers of all ages to take a more proactive approach to their long-term health, something that will directly shape their consumption habits. As a result, diners will forge a greater interest around functional ingredients that offer a health boost beyond the essential nutrition of foods and drinks.
- Products providing mental wellbeing beyond health benefits will no longer be an option.
The impact that the coronavirus pandemic has had on mental health, as well as physical health, due to a sense of continued uncertainty at any level, will make people realize all aspects of healthy living are interlinked. As such, food buyers are paying more attention than ever to products offering mental health through indulgence and balance.
- Higher expectation on brands accountable to keep the earth a cleaner and safer place.
The restriction of movement and reduced levels of business activity has resulted in the improvement of natural resources such as air and water. This is something that will result in more consumers believing that damage done to the environment is reversible by adopting more ethical and sustainable lifestyles and wanting products and brands that demonstrate similar levels of commitment to the environment.
Concerning the outlined consuming trends, how have your food buying habits being affected during the coronavirus outbreak in 2020?